Starting a new journey in St. Gallen. I am very excited about it!
Monday, March 11, 2013
Friday, February 22, 2013
Two books about interviewing
These are 2 books that I have read about interviewing. I do got an offer and we are excited about moving to Amsterdam.
But I don't really recommend these books. They are just fine.
Are you Smart Enough to Work at Google?
Perfect Phrases for the Perfect Interview
Wednesday, January 16, 2013
Thursday, January 3, 2013
Marketing Warfare
The books explains very simple and important things about marketing giving examples of the big battles of marketing in history.
Some good quotes of the book.
Principles of defensive warfare
- Only the market leader should consider playing defense.
- The best defensive strategy is the courage to attack yourself.
- Strong competitive moves should always be blocked.
Principles of offensive warfare
- The main consideration is the strength of the leader's position.
- Find a weakness in the leader's strength.
- Launch the attack on as narrow a front as possible.
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