The books explains very simple and important things about marketing giving examples of the big battles of marketing in history.
Some good quotes of the book.
Principles of defensive warfare
- Only the market leader should consider playing defense.
- The best defensive strategy is the courage to attack yourself.
- Strong competitive moves should always be blocked.
Principles of offensive warfare
- The main consideration is the strength of the leader's position.
- Find a weakness in the leader's strength.
- Launch the attack on as narrow a front as possible.
