Snowing in Connecticut A, a photo by manuel escrig on Flickr.
Wednesday, January 16, 2013
Thursday, January 3, 2013
Marketing Warfare
The books explains very simple and important things about marketing giving examples of the big battles of marketing in history.
Some good quotes of the book.
Principles of defensive warfare
- Only the market leader should consider playing defense.
- The best defensive strategy is the courage to attack yourself.
- Strong competitive moves should always be blocked.
Principles of offensive warfare
- The main consideration is the strength of the leader's position.
- Find a weakness in the leader's strength.
- Launch the attack on as narrow a front as possible.
Saturday, December 22, 2012
Monday, December 3, 2012
Berlin Christmas Markets
Some pictures of Berlin Christmas Markets!
Full album on Facebook - http://www.facebook.com/media/set/?set=a.4876672757965.187948.1331864974&type=1&l=a94bd4c96e
Monday, November 26, 2012
Think and Grow Rich
Think and Grow Rich - Napoleon Hill
This is another book that I wanted to read for a while, since is a well-known old book. The first impression of the book is that is pretty similar to the book called "The Secret" because basically it teach you in a way about how to think to be successful and make money.
There are some parts that I like about the book but there are others that nowadays are quite out of date.
If you have read "The secret" I don't recommend you to read this one, and if you haven't then I recommend you more reading "The secret".
Some parts of the book that I like.
The Major Attributes of Leadership.
- Unwavering courage
- Self-control
- A keen sense of justice
- Definiteness of decision
- Definiteness of plans
- The habit of doing more than paid for
- A pleasing personality
- Sympathy and understanding
- Mastery of detail
- Willingness to assume full responsibility
- Cooperation
How To Develop Persistence.
- A definite purpose backed by burning desire for its fulfillment.
- A definite plan, expressed in continuous action.
- A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances.
- A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.
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