Paella for my birthday lunch. #foodie

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De paseo por la vía verde

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Empezando las vacaciones. #taskas

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The Appreneur Playbook: Game-Changing Mobile App Marketing Advice from the Pros

The Lean Startup

Important lessons of how to start a product/company. Starting small and iterating into the product that the users want.

The Snowball: Warren Buffett and the Business of Life

I really enjoyed learning about the Warren Buffet and his life.
Some of the quotes that I liked.

• "Rule No.1: Never lose money. Rule No.2: Never forget rule No.1"
• "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price."
• “You only find out who is swimming naked when the tide goes out.”
• "Risk comes from not knowing what you're doing."
• "Price is what you pay. Value is what you get."

Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
My rating: 4 of 5 stars



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Made to Stick is an inspiring book about how some things stay and how some others don't.

The book's outline follows the acronym "SUCCES" (with the last s omitted). Each letter refers to a characteristic that can help make an idea "sticky":

• Simple — find the core of any idea
• Unexpected — grab people's attention by surprising them
• Concrete — make sure an idea can be grasped and remembered later
• Credible — give an idea believability
• Emotional — help people see the importance of an idea
• Stories — empower people to use an idea through narrative

“The first problem of communication is getting people's attention.”  

“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”