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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath“The first problem of communication is getting people's attention.”
“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull“If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
“Be patient. Be authentic. And be consistent. The trust will come.”
Getting Things Done: The Art of Stress-Free Productivity by David Allen